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Account Based Marketing Manager, EMEA

Who we are:
We are Dataminr, the leading company that turns social media into real-time, actionable news alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.
We are one of the most exciting companies to work for and have been referred to as the "super tool of journalists and hedge funds" while also receiving numerous accolades from professionals in both the corporate security area and public sector. We've been named to CNBC's Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.
Headquartered in New York City, with growing offices in London, Dublin, Seattle and Washington D.C., Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in London, please keep reading!
Who are you:
The ABM Marketing Manager, EMEA will be responsible for leading the development, implementation, execution and measurement of marketing programs, i.e. account intelligence gathering, demand creation, reputation support, and sales enablement, in agreed-upon large or key accounts to support specific sales objectives.
Through an in-depth understanding of account based marketing principles, you'll help to communicate the Dataminr value proposition to select audience segments across EMEA.The ideal candidate will have a proven track record in building and managing field marketing programs, developing and executing strategic account-based marketing campaigns, taking an analytical approach to developing account specific marketing plans and engaging with sales leadership at the highest level.
This role requires a highly organized, hard-working individual who thrives in a fast-paced environment where collaboration across teams is crucial to success. The ideal candidate has excellent communications skills and 5-7 years of B2B marketing experience in a SaaS organization, technology company, or start-up environment. Experience building an account based marketing program in a new market, along with marketing to a complex set of audiences a plus. This role reports to the Vice President, Marketing - EMEA.
Responsibilities include:
Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings
Define the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for Dataminr's services and solutions.
Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
Create and execute annual and quarterly marketing plans for targeted list of accounts in order to deepen Dataminr's relationship - from new customer acquisition to accelerating opportunity close to expansion
Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact to the account.
Develop, test and optimize messages and campaigns across all channels (online, print, events, etc.)
Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement; Partner with external agencies as appropriate
Be comfortable and familiar with creating foundational marketing assets for Sales Enablement initiatives such as pitch decks, fact sheets, case studies, personas, and competitor analysis
Regularly produce reports on success of campaigns and programs across platforms
Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs
Create and deliver case studies for Sales
Collaborate with Design for creation of tools and templates
Partner with Product Marketing to support key release dates and product communications
Desired skills
5-7 years of B2B demand generation/field marketing experience with proven account based marketing specific knowledge and skills
Ability to develop messaging, and apply to marketing & sales material
Experience developing, executing, and measuring lead gen and nurture programs for B2B audience
Self-starter who has built programs from the ground up
Strong writing and editing skills
Detail oriented and deadline-driven
Agile, collaborative, positive attitude, and flexible
Able to prioritize competing projects
Not afraid to ask questions
Experience working with CRM and marketing automation/email tools such as Salesforce and Pardot
Our offering of competitive benefits and perks include:
Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life
Generous leave
Professional development fund
Daily catered lunch and snack area with refrigerated beverages
Bi-monthly company outings
Dataminr Yoga
?and this is just to name a few!
Dataminr will collect and process your personal data. All personal data will be processed in accordance with Dataminir's data privacy notice available here: https://www.dataminr.com/privacy-policy and applicable data protection laws. By providing your details and applying via our careers website, you acknowledge that you have read our data privacy notice. If you have any queries, please contact the People Team at hr@dataminr.com or our Legal department at legal@dataminr.com.
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